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Elad has years of hands-on experience managing and analyzing paid media across Google Ads, Meta, TikTok and Taboola for agencies and in-house teams. He built MarketingSync to unify cross-platform data and writes about ROAS, attribution, website audits, SEO and AI search visibility.
Articles by Elad (73)
- POAS: The Metric That Replaces ROAS for Profitable E-Commerce · May 20, 2026
- Incrementality Testing: The Only Attribution Method That Proves Causation · May 20, 2026
- YouTube Ads for Performance Marketers: The Complete Playbook · May 20, 2026
- Google Analytics 4: What Performance Marketers Actually Need to Know · May 20, 2026
- Landing Page CRO for PPC: The Complete Conversion Audit · May 20, 2026
- Apple Search Ads: The Highest-Intent Mobile Acquisition Channel You're Ignoring · May 20, 2026
- Marketing Mix Modeling in 2026: The Practical Guide for Mid-Market Teams · May 20, 2026
- The Creative Testing Framework That Scales Across Every Platform · May 20, 2026
- Outbrain vs. Taboola: Which Native Platform Is Right for Your Funnel? · May 20, 2026
- Budget Pacing: The Silent CPA Killer Most Advertisers Ignore · May 20, 2026
- The End of Last-Click Attribution: What Performance Marketing Looks Like Without It · May 20, 2026
- How to Lower CPA in Google Ads: The Agency Playbook for 2026 · May 18, 2026
- AI Content in 2026: How to Use It Without Becoming Invisible · May 15, 2026
- 7 Proven Ways to Reduce CPA in Google Ads (Without Cutting Budget) · May 10, 2026
- Performance Max Campaigns: What Google Doesn't Tell You · May 10, 2026
- ROAS Benchmarks by Industry in 2025 - What's Good and What's Not · May 6, 2026
- The Marketing Analytics Framework Every CMO Actually Needs · May 5, 2026
- Meta Ads vs. TikTok Ads in 2025 - Where Should Your Budget Go? · April 29, 2026
- Cross-Platform Attribution: Why Your ROAS Is Probably Wrong · April 20, 2026
- First-Party Data: The Advertising Advantage That Compounds Every Year · April 18, 2026
- The Complete Guide to Taboola Native Ads for Performance Marketers · April 12, 2026
- Quality Score: The Google Ads Metric That's Quietly Costing You Thousands · April 8, 2026
- What Every PPC Dashboard Should Track - The 10 Metrics That Matter · April 3, 2026
- Smart Bidding in Google Ads: When It Works and When It Doesn't · March 25, 2026
- TikTok Ads Creative Strategy for Performance Marketers in 2026 · March 17, 2026
- How Top Agencies Automate Client Reporting (Without Losing Quality) · March 8, 2026
- Rebuilding Facebook Ads Performance After iOS 14 - What Actually Works · February 28, 2026
- LinkedIn Ads for B2B: Strategy, Targeting & Budget Allocation in 2026 · February 20, 2026
- Keyword Research Beyond Search Volume: The Real Metrics That Matter · February 10, 2026
- Seasonal Campaign Planning: A 3-Month Playbook for +30% Efficiency Gains · January 30, 2026
- Retargeting Audience Segmentation: The Framework That Improves ROAS 2–3x · January 20, 2026
- Video Ads Performance Benchmarks by Platform (YouTube, Meta, TikTok, LinkedIn) · January 10, 2026
- איך להוריד עלות לרכישה (CPA) ב-5 שלבים מעשיים · 1 במאי, 2026
- מודעות מטא בישראל 2026 - המדריך המלא למפרסמים · 25 באפריל, 2026
- גוגל אדס בישראל 2026 - המדריך המלא למפרסמים · 20 במאי, 2026
- TikTok Ads ישראל 2026 - האם שווה לפרסם שם? · 20 במאי, 2026
- איך בונים דוח ביצועים שלקוח מבין - מדריך לסוכנויות שיווק · 20 במאי, 2026
- Top 3 Website Full Audit Tools: MarketingSync vs Semrush vs Ahrefs · October 11, 2026
- What Is AI Visibility? The 2026 Guide for Brands · October 11, 2026
- How to Get Your Brand Cited by ChatGPT: 6 Steps · October 11, 2026
- How to Appear in Google AI Overviews · October 11, 2026
- Structured Data for AI Search: The Essential Schema Types · October 11, 2026
- 6 Trust Signals AI Assistants Look for Before Recommending You · October 11, 2026
- How to Measure AI Visibility: Metrics & Process · October 11, 2026
- 7 Best Supermetrics Alternatives in 2026 (Compared) · October 7, 2026
- MarketingSync vs Northbeam: Attribution & Analytics Compared · August 28, 2026
- MarketingSync vs Funnel.io: Which is Better for Performance Marketers? · August 28, 2026
- MarketingSync vs Supermetrics: What's the Difference? · August 28, 2026
- What Is a Good ROAS? The Complete Guide for 2026 · August 28, 2026
- ROAS vs POAS: Which Metric Should You Actually Optimize For? · August 28, 2026
- What is MER (Marketing Efficiency Ratio)? Definition, Formula & Benchmarks · August 26, 2026
- Apple Search Ads: The Complete Guide to Campaign Structure, Bidding & Attribution (2026) · August 26, 2026
- Website Full Audit: The Complete Guide to Finding & Fixing What's Holding Your Site Back · August 20, 2026
- Budget Pacing Explained: The Complete Guide for PPC Advertisers · August 2, 2026
- PPC Dashboards: The Complete Guide (Examples, KPIs, Looker Studio, Power BI & Automation) · August 1, 2026
- The 4 Levels of Campaign Visibility — And How to Reach Level 4 · July 19, 2026
- From Reactive to Proactive: Building an Automated Alert System That Works · July 17, 2026
- It's Time to Stop Running Performance Marketing on Spreadsheets · July 15, 2026
- 30–40% of Your Marketing Team's Time Is Going to the Wrong Place · July 13, 2026
- MarketingSync for E-Commerce: The Multi-Platform Performance Stack · July 11, 2026
- Why MER Is the Only Marketing Metric That Doesn't Lie · July 9, 2026
- How MarketingSync Solves the Agency Scaling Problem · July 7, 2026
- Stop Discovering Problems on Friday. Catch Them on Tuesday. · July 5, 2026
- AI-Powered Insights: What MarketingSync Sees That You Can't · July 3, 2026
- Why MarketingSync? The Case for a Unified Ads Dashboard · July 1, 2026
- SEO Data for PPC Marketers: The 5 Insights You're Not Using · June 21, 2026
- Mobile App User Acquisition: The Complete Playbook for 2026 · June 19, 2026
- CRO: The Complete Conversion Audit That Halves Your CPA · June 17, 2026
- B2B Demand Generation: The LinkedIn + Content Playbook for 2026 · June 14, 2026
- Email Marketing Is Your PPC Team's Secret Weapon (Here's Why) · June 11, 2026
- Programmatic Advertising: What Performance Marketers Need to Know in 2026 · June 8, 2026
- Google Shopping Ads: The Feed Optimization Playbook That Cuts CPA · June 5, 2026
- Agency vs. In-House: The Data-Driven Framework for the $500K+ Ad Spend Decision · May 20, 2026