7 Best Supermetrics Alternatives in 2026 (Compared)
Looking for a Supermetrics alternative? Compare the 7 best tools for agency reporting, cross-platform dashboards & ROAS tracking in 2026. Free trials included.
Supermetrics helped define the marketing data space. It connects dozens of ad platforms and sends the data to Google Sheets, Looker Studio, or a data warehouse. For many teams, that's exactly what they need.
But Supermetrics isn't perfect for everyone. Pricing has crept up significantly since the 2024 pricing overhaul. Legacy customers have been forced onto new, more expensive plans. The Starter tier at $44/month only includes 3 data sources and 1 user. And fundamentally, Supermetrics is a data pipeline — it moves data from A to B. It doesn't give you a dashboard, insights, or alerts out of the box.
If you're looking for something that goes beyond data extraction — a tool that gives you a ready-to-use marketing dashboard, AI-powered insights, and cross-platform ROAS tracking — you have options.
Below, we compare the 7 best Supermetrics alternatives in 2026 based on pricing, features, ease of use, and best-fit use case.
Quick Comparison Table
| Tool | Best For | Starting Price | Built-in Dashboard | AI Insights | Free Trial |
|---|---|---|---|---|---|
| MarketingSync | Agencies & mid-market brands | Check pricing | ✅ Yes | ✅ Yes | 14 days |
| AgencyAnalytics | Full-service agencies | $79/mo | ✅ Yes | ❌ No | 14 days |
| Whatagraph | Marketing reporting | ~$249/mo | ✅ Yes | ❌ No | 7 days |
| Funnel.io | Data engineering teams | ~$399/mo | ❌ No (needs BI tool) | ❌ No | 14 days |
| Databox | KPI dashboards | $59/mo | ✅ Yes | ❌ No | 14 days |
| Northbeam | Ecommerce attribution | ~$500+/mo | ✅ Yes | ❌ No | On request |
| DashThis | Simple client reports | $49/mo | ✅ Yes | ❌ No | 15 days |
1. MarketingSync — Best Overall Supermetrics Alternative for Agencies
MarketingSync is an AI-powered performance marketing dashboard built specifically for agencies and mid-market brands. Unlike Supermetrics, which is primarily a data pipeline, MarketingSync gives you everything in one place: a live dashboard, AI-generated insights, automated alerts, and client-ready reporting.
Key Features
- Unified dashboard: Connect Google Ads, Meta, TikTok, LinkedIn, and Taboola in one view — no need to pipe data into a separate BI tool
- AI-powered insights: The platform analyzes your campaigns 24/7 and surfaces optimization opportunities you'd normally spend hours finding manually
- Smart alerts: Get notified when ROAS drops, CPA spikes, or a campaign goes off-track — before your client does
- Blended ROAS & MER: Track Marketing Efficiency Ratio (MER) alongside platform-reported ROAS to get the full picture
- Cross-platform attribution: See how channels interact instead of relying on each platform's self-reported numbers
- Funnel analytics: Understand where leads drop off and which campaigns actually drive revenue. Try the free Funnel Checker
- Client dashboard: Share a live, branded dashboard with clients — no manual exports, no slide decks
- Free tools: Includes a Website SEO Analyzer, Ads Creative Analyzer, and Google Trends integration
Pricing
MarketingSync offers transparent pricing with plans for agencies of all sizes. See full pricing details on our pricing page. A 14-day free trial is available — no credit card required.
Pros & Cons
| Pros | Cons |
|---|---|
| All-in-one: dashboard + insights + alerts | Newer platform, fewer connectors than Supermetrics |
| AI insights that actually save time | Less focus on data warehouse destinations |
| Built-in client reporting | May not replace a full data engineering stack |
| Includes Taboola in every plan | — |
| Free tools for prospects | — |
Who It's For
MarketingSync is ideal for agencies and mid-market brands that want insights and recommendations, not just raw data. If you're tired of building dashboards in Looker Studio and manually hunting for issues, this is your tool.
2. AgencyAnalytics — Best for Full-Service Agencies
AgencyAnalytics is one of the most established names in agency reporting. It offers built-in SEO tools, rank tracking, and a white-label client portal.
Key Features
- 75+ integrations including SEO tools (rank tracking, backlinks, site audits)
- White-label dashboards and automated reports
- Client portal with role-based access
Pricing
Starts at $79/month for the Freelance plan. Agency plans go up to $179+/month.
Pros & Cons
| Pros | Cons |
|---|---|
| Built-in SEO tools (unique advantage) | No AI-powered insights |
| Mature, well-polished platform | Reporting can feel template-rigid |
| Strong white-label features | Pricing scales steeply with add-ons |
Who It's For
Full-service agencies that need SEO + PPC + social reporting in one platform.
3. Whatagraph — Best for Multi-Channel Reporting
Whatagraph focuses on automated, visually appealing marketing reports. It's popular among agencies that need to deliver polished client reports quickly.
Key Features
- Drag-and-drop report builder
- 50+ integrations
- Custom data transformations and blends
- Scheduled report delivery
Pricing
Starts at approximately $249/month. Pricing is quote-based for larger teams.
Pros & Cons
| Pros | Cons |
|---|---|
| Beautiful, client-ready reports | No built-in dashboard (reports are static/PDF) |
| Strong data blending | Expensive for small agencies |
| Good customer support | No AI insights or alerts |
Who It's For
Agencies whose primary need is delivering high-quality recurring reports to clients.
4. Funnel.io — Best for Data Engineering Teams
Funnel.io is a marketing data hub that collects, transforms, and stores data before sending it to a BI tool. It's the closest direct competitor to Supermetrics in terms of architecture.
Key Features
- 500+ data source connectors
- Data transformation and modeling engine
- Sends data to BigQuery, Snowflake, Looker Studio, and more
- Data storage and caching
Pricing
Starts at approximately $399/month. Enterprise pricing is custom.
Pros & Cons
| Pros | Cons |
|---|---|
| Massive connector library | No built-in dashboard — you need a separate BI tool |
| Powerful data transformations | High price point |
| Enterprise-grade data governance | Steep learning curve |
| Good for data teams | Not built for account managers or marketers |
Who It's For
Data engineering teams at large organizations that need a robust data pipeline with transformation capabilities. Not ideal for agencies that want an out-of-the-box dashboard.
5. Databox — Best for KPI Dashboards
Databox is a dashboard-first tool that focuses on visualizing KPIs across marketing, sales, and finance.
Key Features
- 100+ integrations
- Drag-and-drop dashboard builder
- Goal tracking and benchmarking
- Alerts and anomaly detection (basic)
Pricing
Starts at $59/month for the Starter plan. Free plan available with limited integrations.
Pros & Cons
| Pros | Cons |
|---|---|
| Very easy to set up | Limited data transformation |
| Free plan available | No AI-powered insights |
| Cross-departmental dashboards | Fewer marketing-specific connectors |
| Good alerting | Not built for agency client reporting |
Who It's For
Small teams and startups that want a quick, visual KPI dashboard without complexity.
6. Northbeam — Best for Ecommerce Attribution
Northbeam is an attribution platform built for ecommerce and DTC brands. It uses multi-touch attribution and MMM (Marketing Mix Modeling) to measure true incremental revenue.
Key Features
- Multi-touch attribution across ad platforms
- Marketing Mix Modeling (MMM)
- Server-side tracking
- Post-purchase surveys
Pricing
Custom pricing, typically starting at $500+/month.
Pros & Cons
| Pros | Cons |
|---|---|
| Best-in-class attribution for ecommerce | Expensive |
| MMM capabilities | Complex setup |
| Server-side tracking | Narrowly focused on ecommerce |
| Good data science features | No built-in client reporting |
Who It's For
Ecommerce and DTC brands with significant ad spend ($50k+/month) that need advanced attribution. See our detailed MarketingSync vs Northbeam comparison.
7. DashThis — Best for Simple Client Reports
DashThis is the simplest tool on this list. It creates clean, one-page marketing reports with minimal setup.
Key Features
- 34+ integrations
- One-page report format
- White-label options
- Automated email delivery
Pricing
Starts at $49/month for 3 dashboards. Scales at $33 per additional dashboard.
Pros & Cons
| Pros | Cons |
|---|---|
| Extremely simple to use | Very limited customization |
| Affordable entry point | No dashboards — just static reports |
| Good for small agencies | No AI insights, alerts, or attribution |
| Quick setup | Limited data blending |
Who It's For
Freelancers and small agencies that need simple, recurring client reports without advanced features.
How to Choose the Right Supermetrics Alternative
Ask Yourself These 5 Questions
- Do you need a dashboard, or just data extraction? If you need a ready-to-use dashboard with insights, look at MarketingSync or AgencyAnalytics. If you need a data pipeline, Funnel.io is the strongest option.
- How important are AI-powered insights? Only MarketingSync offers AI-generated optimization recommendations. If you're spending hours manually analyzing campaigns, this can save 10+ hours per week.
- Do you need client-facing reporting? MarketingSync, AgencyAnalytics, Whatagraph, and DashThis all offer client-facing features. Funnel.io and Northbeam do not.
- What's your budget? Tools range from $49/month (DashThis) to $500+/month (Northbeam, Funnel.io Enterprise). MarketingSync offers competitive pricing with more features per dollar.
- Which platforms do you advertise on? Make sure your tool supports all your ad platforms. MarketingSync includes Google Ads, Meta, TikTok, LinkedIn, and Taboola. Supermetrics supports the widest range but at a higher cost.
Supermetrics vs. MarketingSync: Head-to-Head
| Feature | Supermetrics | MarketingSync |
|---|---|---|
| Built-in dashboard | ❌ No (needs Looker Studio/Sheets) | ✅ Yes |
| AI insights | ❌ No | ✅ Yes |
| Smart alerts | ❌ No | ✅ Yes |
| Cross-platform ROAS | ❌ No (manual blending) | ✅ Yes |
| MER tracking | ❌ No | ✅ Yes |
| Client dashboard | ❌ No | ✅ Yes |
| Funnel analytics | ❌ No | ✅ Yes |
| Free SEO/creative tools | ❌ No | ✅ Yes (SEO Analyzer, Funnel Checker) |
| Data warehouse destinations | ✅ Yes (BigQuery, Snowflake) | ❌ No |
| Number of connectors | 100+ | 5+ (focused) |
| Starting price | $44/mo (3 sources, 1 user) | See pricing |
| Free trial | 14 days | 14 days |
Bottom line: Supermetrics is excellent if you already have a BI stack and need maximum connectors. MarketingSync is the better choice if you want an all-in-one dashboard with AI insights — without needing to build anything yourself.
FAQ
Is Supermetrics still worth it in 2026?
Supermetrics remains a solid choice for teams that need a data pipeline with maximum connector coverage. However, if you're looking for a built-in dashboard, AI insights, or client reporting, alternatives like MarketingSync or AgencyAnalytics offer better value.
What is the cheapest Supermetrics alternative?
DashThis starts at $49/month and Databox starts at $59/month (with a free plan). MarketingSync offers competitive pricing with significantly more features.
Does MarketingSync support the same platforms as Supermetrics?
MarketingSync supports Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Taboola. Supermetrics supports 100+ sources. If you need niche connectors (e.g., Ahrefs, Semrush), Supermetrics may be better. If you focus on the major ad platforms, MarketingSync covers you.
Can I migrate from Supermetrics to MarketingSync?
Yes. MarketingSync offers a 14-day free trial with no credit card required, so you can connect your ad platforms and compare results side-by-side with your existing Supermetrics setup.
What is blended ROAS, and why does it matter?
Blended ROAS (also called MER — Marketing Efficiency Ratio) measures total revenue divided by total ad spend across all channels, without platform attribution. It gives a more honest picture of marketing performance.
Ready to Move Beyond Supermetrics?
If you're tired of building dashboards manually, hunting for insights in spreadsheets, and reacting to problems too late — MarketingSync gives you everything in one platform:
- ✅ Live cross-platform dashboard (Google, Meta, TikTok, LinkedIn, Taboola)
- ✅ AI insights that find optimization opportunities 24/7
- ✅ Smart alerts when performance drops
- ✅ Client-ready reporting with zero manual work
- ✅ Free tools: SEO Analyzer, Funnel Checker, Ads Creative Analyzer
Start your 14-day free trial — no credit card required.
Track all your platforms in one place
MarketingSync connects Google Ads, Meta, TikTok, Taboola & more into one real-time dashboard. Free 14-day trial, no credit card required.
