Understand Your Funnel
CTR, CPC, and CPA are the core metrics that determine whether your marketing is profitable or not.
Quick Diagnosis
Identify bottlenecks instantly. Are your ads not getting clicks? Is your landing page not converting?
Actionable Insights
Get specific recommendations to optimize each part of your funnel and improve profitability.
How to Use This Tool
- 1.Enter your total clicks (from ads or traffic sources)
- 2.Enter your conversions (purchases, leads, signups, etc.)
- 3.Enter your total ad spend in dollars
- 4.Click "Analyze Funnel" to see your metrics and recommendations
This Month
From ads, organic search, or any traffic source
Purchases, leads, or signups
In USD
Your Metrics
Input your data and click "Analyze Funnel"
to see your metrics and get personalized insights
Industry Benchmarks
E-Commerce
- • CTR: 0.5 - 3%
- • CPC: $0.50 - $3
- • Conversion Rate: 1 - 5%
SaaS / Services
- • CTR: 1 - 4%
- • CPC: $1 - $5
- • Conversion Rate: 2 - 8%
B2B / Lead Gen
- • CTR: 0.5 - 2%
- • CPC: $2 - $10
- • Conversion Rate: 1 - 3%
Apps / Games
- • CTR: 1 - 5%
- • CPC: $0.30 - $2
- • Conversion Rate: 5 - 15%