What is included in the free trial?

14-day free trial with full access to all features. No credit card required.

Can I connect multiple ad accounts?

Yes, MarketingSync supports unlimited ad accounts from Google Ads, Facebook Ads, TikTok, Taboola, and more on all plans.

Yes, we use enterprise-grade encryption and follow GDPR/SOC 2 compliance standards. Your data is never sold or shared.

What support is included?

Pro and Business plans include email support. Enterprise includes dedicated account management and 24/7 support.

What is Apple Search Ads?

Apple Search Ads (ASA) places your app at the top of App Store search results when users search for relevant keywords. It has the highest purchase intent of any mobile acquisition channel — users are actively searching for an app like yours in the App Store. Conversion rates are typically 50-70%.

How is Apple Search Ads different from other mobile ad channels?

ASA uses Apple's own iOS-native attribution, which is not affected by ATT opt-outs — making it the most accurate mobile attribution available in 2026. No third-party SDK required. Conversion rates (50-70%) are 2-3x higher than Meta or TikTok app campaigns.

What is MarketingSync?

MarketingSync is an AI-powered marketing analytics platform that unifies Google Ads, Meta, TikTok, Taboola, and more into a single real-time dashboard for performance marketers and agencies.

How can I track ROAS and CPA across multiple ad platforms?

MarketingSync connects all major ad platforms (Google Ads, Meta, TikTok, Taboola) into one dashboard, allowing you to compare ROAS, CPA, spend, and conversions across channels in real time without manual reporting.

Apple Search Ads: The Highest-Intent Mobile Acquisition Channel You're Ignoring

App Store users searching for your category convert at 50–70%. Apple Search Ads captures them with iOS-native attribution that isn't affected by ATT opt-outs. Here's the complete setup guide.

Why Apple Search Ads Is the Most Underrated Performance Channel for Mobile Apps

If you are advertising a mobile app, there is one place where users discover and download with the highest intent possible: the Apple App Store, at the moment of search.

Apple Search Ads (ASA) places your app at the top of App Store search results when users search for relevant keywords. The user is literally in the App Store, actively searching for an app like yours. Purchase intent does not get higher.

ASA Basic vs. Advanced

Apple Search Ads Basic: Apple automatically selects keywords, CPI model, limited control, max $10,000/month budget.

Apple Search Ads Advanced: Full keyword and bid control, CPC model, detailed performance data, no budget cap.

This guide focuses on Advanced.

Why ASA Performs Differently

Intent Is Unmatched

A user searching "meditation app" in the App Store wants to download one. Now. Conversion rates are typically 50–70% — more than half of users who tap your ad download the app.

Compare: Meta and TikTok app campaigns convert at 15–30%.

iOS-Native Attribution

ASA attribution is built into Apple's ecosystem. Not affected by ATT opt-outs. No third-party SDK required. Your ASA conversion data is accurate — unusually valuable in 2026 when attribution quality has degraded everywhere else.

Campaign Structure

Campaign 1: Brand

Your app name + exact match. Goal: own branded searches, prevent competitors. Bids: High.

Campaign 2: Competitor

Direct competitor app names. Goal: capture users searching for alternatives. Bids: Medium.

Campaign 3: Category

Category and use-case terms ("meditation app", "habit tracker"). Goal: capture net-new users. Bids: Moderate.

Campaign 4: Discovery

Broad match + automatic Search Match. Goal: discover new converting keyword patterns. Bids: Low.

Keyword Research for ASA

App Store Connect analytics: Shows what organic search terms already deliver users
Competitor analysis: Search your category in App Store, note what competitors bid on (blue Ad tag)
Google Keyword Planner: Correlates with ASA search volume for category estimation
App reviews: Users describe your app in their own words — often high-converting search terms

Bidding Strategy

Starting CPT ranges:

App Category	Typical CPT
Gaming	$0.50–$2.00
Finance	$2.00–$8.00
Health and Fitness	$1.00–$4.00
Productivity	$1.00–$4.00

Derive your target CPT from your CPI target:

CPI Target = CPT x (1 / Conversion Rate)

If you need $3 CPI and your category converts at 60%, you can afford CPT of $1.80.

ASA in the Full Acquisition Stack

Funnel Stage	Channel
Top of funnel	TikTok, Meta (awareness)
Mid-funnel	Google UAC Display
Bottom of funnel	ASA (high-intent capture)

Users who saw your TikTok ad and are now searching the App Store are best captured by ASA. This is where ASA delivers extraordinary efficiency.

The bottom line: Apple Search Ads is the highest-intent mobile acquisition channel available. For apps with App Store presence, it should be a core channel. Start with branded and category campaigns, measure CPI carefully.