Google reported 8x ROAS. Meta reported 6x. Finance said revenue was flat. After managing $1M+/month in ad budgets across lottery, trading, and social gaming - MarketingSync was built to fix that gap permanently.
After 16 years managing paid campaigns across lottery, online trading, social gaming, and search arbitrage - the same problem kept appearing: every platform reported success while the business was asking hard questions about revenue.
At Net-Bet, cutting CPC by 60% on high-stakes campaigns required building custom segmentation outside the native platform tools. At Music Lab, lifting LTV by 150% meant building cohort dashboards in Tableau that no platform could give us. At CMTrading, fraud detection in UA reporting required signals that didn't exist in any dashboard - we built them ourselves.
MarketingSync is the infrastructure those campaigns needed - built once, available to every performance marketer.
$1M+/month ad budgets managed
Lottery, trading, social gaming, search arbitrage
LTV +150%, CAC −50% (Music Lab exit)
Built the segmentation that drove the acquisition
16+ years, 7+ platforms
Google, Meta, Taboola, Outbrain, AppsFlyer & more
Platform-reported ROAS is flattering fiction. We built MarketingSync to show you blended MER - Total Revenue / Total Spend across every channel - so you make decisions based on reality, not what Google or Meta want you to see.
We got burned too many times by campaigns that silently drained budget overnight. MarketingSync alerts fire on real anomalies - CPA spikes, zero-conversion spend, sudden CTR drops - not just when you happen to log in.
Managing 10+ clients in separate platform dashboards is a productivity killer. We built client isolation, per-client KPI targets, and cross-client benchmarking directly into the core architecture.
Google Ads, Meta, TikTok, Taboola, AppsFlyer, Funnel.io - they all speak different data dialects. MarketingSync normalizes them into a single schema so you can compare CPA on Google vs. Meta in seconds.
We are not an ad network. We don't resell your campaign data, use it for benchmarking without consent, or share it with third parties. Your performance data is private by design.
AI insights in MarketingSync don't just say 'performance dropped'. They tell you which campaign, which metric, what the delta is, and what to check first. Actionable, not decorative.
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